The project involves rebranding the existing camps for both Busch Gardens and SeaWorld parks. The camps are targeted towards kids Pre-K to 12th grade and offer educational and fun activities including some animal interaction. The task was to create a logo that will appeal to both kids and their parents and that will be used for both parks. After several logos and rounds of changes, the client selected the logo that bests represents both parks and can also be separated to represent each park individually. The orca, sun and ocean represents SeaWorld while the lion running in the field represents Busch Gardens.
Art Director/Designer/Illustrator: Beryl Cahapay
Copywriter: Jason Luery